The New Betting Sites Reviewed
New sites for betting on sports? Here we reviewed the top 7 for our UK readers.
Choosing a new betting site can be tricky, as there are so many sites to choose from. But we’ve dialled in on five of the newest betting sites to have launched in the UK and show you what’s new and what stands out on each platform.
New betting sites in the UK, compared by welcome offer, licence and operator
New bookmakers have to work harder than established ones to win customers, which is why the sign-up offers are often larger and the terms easier to clear. Every site below holds a UK Gambling Commission licence, and each account number can be checked on the public register.
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Betsuna
Largest free bet hereThe most generous terms of any new sportsbook this year: 1x wagering on a £50 free bet is close to unheard of. Cashback runs on football, cricket, F1 and rugby, and a full online casino sits alongside the sportsbook.
Welcome offerDeposit and bet £10 to get a £50 free bet
18+New customers only. Minimum odds of 1.5 on the qualifying bet. 1x wagering on the free bet, valid for seven days. Skrill and Neteller deposits are excluded from the cashback offers, and the relevant promo code must be entered at deposit. Withdrawals carry a 1% fee. Full T&Cs apply.
- ProgressPlay Limited · UKGC 39335
- Wagering just 1x
- Launched May 2026
- 1% withdrawal fee
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SBK
Biggest free bet on this pagePrices come from the Smarkets exchange rather than being set by a trading room, so the margins are lower than a traditional bookmaker’s. Suits anyone who compares prices before betting.
Welcome offerWager £20 and get £60 in free bets
18+New UK customers. Min £10 first deposit. Place a bet of £20 at min odds of 3.0 and get £60 in Free Bets within 48 hours. Restrictions apply. Full T&Cs apply, 18+. GambleAware.org. #ad
- Smarkets (Malta) · UKGC 39173
- Exchange-derived odds
- Free bets arrive in staged batches
- Accumulators only
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BetTOM
Best ongoing promotionsThe reason to look here is what happens after the sign-up. A daily Acca Boost, a two-up early payout to match the established books, and a sub on, bet on promotion for football substitutions.
Welcome offerA daily 25% Acca Boost on four legs or more
18+New and existing customers. Acca Boost applies to accumulators of four legs or more at minimum odds of 2/1, once per day. Best odds guaranteed on UK and Irish horse and greyhound racing. Deposits limited to debit card and bank transfer. Full T&Cs apply.
- Bet Tom Limited · UKGC 64959
- 25% daily Acca Boost
- Best odds guaranteed on racing
- Launched May 2025
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Ken Howells
Best odds guaranteed on racingBest odds guaranteed on every UK and Irish race, and payment on both first past the post and the official result. Instant deposits and same-day payouts for most punters.
Welcome offer£25 free bet plus 50% back on your losses
18+New customers only. Best odds guaranteed on UK and Irish horse racing, with the uplift capped at £100 per bet. Withdrawals run from £10 to £25,000 a day. Deposits limited to Visa, Mastercard and bank transfer. Full T&Cs apply.
- Targetlocal Limited · UKGC 422
- Best odds guaranteed
- Uplift capped at £100
- Launched June 2025
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easyBet
Best for prediction marketsThe one here that does something genuinely different. Alongside a betting exchange it runs prediction markets — straight yes or no bets on football, American football, cricket and golf, and on politics. No conventional sportsbook and no live streaming.
Welcome offerBet £20 and get £30 in bonusesYES30
18+New easyBet customers only. To qualify for free bets, the new user must place and settle £20 on easyBet markets. The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. An event is classed as two different sporting events. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. T&Cs Apply.
- Triplebet Limited · UKGC 39504
- Prediction markets and exchange
- Launched October 2024
- No live streaming
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talkSPORT BET
Best value on a £10 stakeThree times your stake back in free bets is among the strongest ratios in the market, and the football coverage is built around the radio station’s own output. A sister brand to BetVictor and Parimatch.
Welcome offerBet £10 and get up to £30 in free bets
18+New customers only. Minimum odds of 2.00 on the qualifying bet, within seven days. Mobile registration required. Full T&Cs apply.
- BV Gaming · UKGC 39576
- 3x your stake in free bets
- Football and UK and Irish racing
- Mobile registration required
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247Bet
Lowest wagering on a matched bonusFive times wagering on a matched sports bonus is low, and the same account gives you a casino of around 2,900 titles. Runs on White Hat Gaming’s licence, the same one behind Casimba.
Welcome offer100% matched first deposit up to £50
18+New customers only. 100% match on the first deposit up to £50, at 5x wagering. Full T&Cs apply.
- White Hat Gaming · UKGC 52894
- Wagering 5x
- ~2,900 casino titles
- Launched August 2025
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Puntit
Lowest minimum deposit — £5A combined sportsbook and casino covering more than 30 sports, with £5 minimum deposits and withdrawals and instant payouts to Visa Direct where the bank supports it.
Welcome offerBet £20 and get £10
18+New customers only. Minimum odds of 2.00 on the qualifying bet. Full T&Cs apply.
- BV Gaming Limited · UKGC 39576
- £5 minimum deposit
- 30+ sports
- Launched 2025
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Lottoland Sports
Smallest qualifying stakeA sportsbook attached to the lottery-betting brand, so the sports offer sits alongside jackpot betting you will not find at a conventional bookmaker.
Welcome offerBet £10 on sports and get a £10 bonus bet
18+New customers only. Bonus bet usable within seven days at odds of 2.00 or higher. Winnings from the bonus bet are capped at £100. Not usable on horse racing or virtual sports. Full T&Cs apply.
- Sports, lotteries and jackpot betting
- Bonus win capped at £100
- Not valid on horse racing
- Smallest qualifying stake
18+Commercial content. Where a link to a bookmaker appears it is an affiliate link and we may earn a commission, which never changes an order. Sites listed without a link are included because they are worth knowing about, not because we are paid to. Terms apply to every offer and offers change — check the operator’s own terms before betting. Every account number above can be checked on the Gambling Commission’s public register at gamblingcommission.gov.uk. Gambling can be addictive; support is available at GambleAware.org.
Which New Betting Site Right Now?
| New betting site | Year established in the UK | Owner | UKGC licence number | Best for |
| Betsuna | 2026 | ProgressPlay Limited | 39335 | Big welcome bonus – £50 free bet |
| easyBet | 2024 | Triplebet Limited | 39504 | Best for prediction markets |
| Ken Howells | 2025 | Targetlocal Limited | 422 | Best odds guaranteed for horse racing |
| BetTOM | 2025 | Bet Tom Limited | 64959 | Acca boosts & other promotions |
| Dabble | 2025 | Dabble Group | 65677 | Community-based sports betting |
Best for a generous welcome bonus: Betsuna
📅 Launch date: May 2026
✅ Deposit and bet £10 to get a £50 free bet
✅ Earn cashback when betting on football, cricket, F1, and rugby
✅ Fully stocked online casino accompanies the sportsbook platform
❌ 1% fee charged on withdrawals
Our editor’s view: Betsuna is the place to bet this year if you’re looking for a generous welcome bonus. All new customers are eligible for a £50 free bet after depositing and betting just £10. The T&Cs are fair, too: minimum odds of 1.5, 1x wagering, and your bet is valid for seven days. We also love that you can unlock cashback while betting on major sports like football, rugby, and cricket, which softens the blow of the 1% withdrawal fee. Note, though, that you can’t deposit with Skrill or Neteller to claim cashback, and you must enter the relevant promo code while depositing to be eligible for the respective cashback offer.
Best for prediction markets: easyBet
📅 Launch date: October 2024
✅ Excellent range of prediction markets for yes/no betting
✅ Great value betting exchange, giving you lots of different ways to wager
✅ Rebates offered when you place bet builder wagers
❌ Not a conventional sportsbook & no live streaming available
Our editor’s view: easyBet does things differently, and we’re all for it. Alongside its betting exchange, it offers prediction market betting, much like Kalshi in the USA. For beginners, this makes betting super straightforward and is a great entry point into the market. You can place yes/no bets on football outcomes or dozens of options from other sports like American football, cricket, and golf. You can also make political predictions, such as who will be the next Prime Minister or US President.
Best for best odds guaranteed: Ken Howells
📅 Launch date: June 2025
✅ Brilliant horse racing offers, including best odds guaranteed on race day
✅ Decent welcome bonus, giving you a £25 free bet plus 50% back on your losses
✅ Reasonable withdrawal limits – £10 to £25,000 daily
❌ Limited payment options – Visa, Mastercard, and bank transfer only
Our editor’s view: With so many new betting sites to choose from, Ken Howells stands out for its best odds guarantee on all UK and Irish horse racing (uplift capped at £100 per bet). Equally, for horse racing fans, Ken Howells pays for first past the post and the official result, making it a solid choice if you frequently bet on the horses. We’d like to see more payment methods offered than just debit card and bank transfer, but speed isn’t an issue, with instant deposits and same-day payouts for most punters. Also, the payout limits are decent for a new sportsbook: withdraw between £10 and £25,000 every day.
Best for Acca Boosts & other promotions: BetTOM
📅 Launch date: May 2025
✅ Daily 25% acca boost on all sports (minimum four legs)
✅ Early payout promotion if your team goes two up
✅ Best odds guaranteed promotions on horse and greyhound racing in the UK and Ireland
❌ Like at Ken Howells, you can only deposit with a debit card or bank transfer
Our editor’s view: The main thing that stood out to us when reviewing BetTOM was the quality and variety of the betting site’s ongoing offers. The daily Acca Boost is a great starting point, letting you boost your accumulator winnings by up to 25% once every day (four legs or more, minimum odds of 2/1). BetTOM also offers a two-up early payout promo to mirror some of the more established sportsbooks, while there’s a sub on, bet on promo, which lets you take advantage of substitutions in football matches. Like at Ken Howells, you can expect the best odds, guaranteed, when betting daily on horse racing meets in the UK and Ireland.
Best for community-based sports betting: Dabble
📅 Launch date: June 2025
✅ Discover and copy bets from tipsters and other punters in the social feed
✅ Copy your favourite bets with one tap and place them instantly
✅ Use the ‘Rebound’ feature to turn your losses into a win
❌ The social and community feel of the app won’t appeal to all punters
Our editor’s view: It’s probably fair to describe Dabble as a social app first and a betting site second. It arrived in the UK from Australia in 2025 and lets you search for and copy bets from tipsters and other punters. The social media-style layout of the app lets you easily discover bets that you like, before copying them with one tap. You can then enter Dabble chatrooms to talk and banter with other punters, while discovering even more betting tips and options. It might not be one for betting purists, but it’s a genuinely novel and niche concept in the UK market and well worth trying if you’re looking for something different this year.
What’s New at Betting Sites this Year?
Why choose a new sportsbook over a longer-established site with an enviable reputation? Well, here are some trends that we’ve identified at newly launched sportsbooks in the UK market:
- Genuinely better offers: We’ve seen free bets of up to £50 (Betsuna) and excellent ongoing rewards, including 25% daily Acca Boosts (BetTOM) and best odds guaranteed for horse racing (Ken Howells). Because new betting sites need to go the extra mile to draw punters in, we’re seeing the introduction of much better new and existing player promotions.
- Simpler betting options: The prediction market craze is sweeping across the USA, and thanks to easyBet, you can now place simple yes/no bets in the UK, too. True to its name, easyBet is an ideal starting point if you want to bet on footy or any other sport without worrying too much about constructing a bet from scratch. easyBet does the heavy lifting for you and breaks down some of the barriers to entry.
- Social betting is here to stay: The success of Dabble since its arrival in the UK shows us that social betting is here to stay. At new sites, you have the option of connecting with other punters while sharing tips, bets, and other ideas.
Sign Up For a New Betting Site
Whether you’re looking for a juicy welcome package, social interaction, or awesome Acca Boost promotions, we’ve got you covered. Choose one of the new online casinos above and register today to place your sports bets this year.
£50
Free bet offered by Betsuna after depositing and betting £10
£100
Cap on the best-odds-guaranteed uplift per bet at Ken Howells
25%
Daily Acca Boost on four-leg-plus bets at BetTOM