SEO & Marketing

Search visibility, media buying, brand building and what actually moves acquisition.

8 articles

SEO & Marketing 23 Sep 2026

Link building: what a backlink is worth, and where iGaming gets it wrong

Kristoffer Krog Head of Global Partnerships · Bazoom Kristoffer Krog is Head of Global Partnerships at Bazoom, where he has worked for five years. He spent two of them based in Miami, building the company presence across North and South America and running its sales and media teams there. He now leads partnerships from Copenhagen. LinkedIn bazoom.com

SEO & Marketing 16 Sep 2026

Can AI Find a Betting Edge? We Asked a Danish LLM Founder — Then Tested His Chatbot Chat.dk

Martin Eriksen Industry Analyst & Commercial Partnerships

SEO & Marketing 8 Sep 2026

iGaming Content Writing: What 40 Years in Journalism Taught Me

Simon Young iGaming content creator · MagicWord Media

Why the gambling affiliate industry is still buying links by a number Google has never used Alexander Kostin Entrepreneur and igaming journalist, founder of gamblermedia

SEO & Marketing 30 Aug 2026

Where AI has already won in iGaming content, and where it can’t follow Milan Novakovic Founder & CEO @ HIREQUARTERS · HIREQUARTERS

SEO & Marketing 30 Aug 2026

SEO & Marketing 18 Aug 2026

What’s actually ranking in iGaming in 2026, and what to stop investing in

Milan Novakovic Founder & CEO @ HIREQUARTERS · HIREQUARTERS Milan Novakovic has spent eight years building organic authority for brands in industries where trust and visibility decide everything — iGaming, crypto, cybersecurity, FinTech. As founder and CEO of HIREQUARTERS he sees performance data across a lot of sites at once, which is a rarer vantage point than it sounds. Here he sets out what is actually ranking in 2026, and makes an argument most agency owners would avoid: that the moment when content quality decides an affiliate's success is not coming. LinkedIn hirequarters.com

SEO & Marketing 10 Aug 2026

Why paid search costs doubled for casino affiliates this year

Alexander Kostin Entrepreneur and igaming journalist, founder of gamblermedia

SEO & Marketing 5 Aug 2026

What a first-party data strategy actually costs

Alexander Kostin Entrepreneur and igaming journalist, founder of gamblermedia

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